SALES PROMOTION AND PRODUCT AWARENESS
at the Point of Sale and Point of Interest
In a world that is full of different suppliers, brands, products and possibilities, it is vital to identify ways of standing out from the crowd and getting firmly anchored in the minds of consumers in a positive sense. As well as boosting sales, goal-oriented promotional measures can also enhance product and brand awareness.
Every campaign is connected to a goal. This goal must be defined in advance: Is the promotional campaign intended first and foremost to create awareness of the brand and products? Is it to build brand loyalty in order to retain customers so they keep buying the product? Or is it simply to generate sales?
The platforms, environments and formats of the promotional campaign are chosen to suit the defined goals. The concept, design and delivery of the campaign are tailored to the specific brand and product in order to achieve the greatest possible success.
Alongside the creative idea and professional planning, well-trained staff are particularly vital if a promotion is to deliver real success. That's one of our core areas of expertise – putting together the appropriate promotional team for your brand or product and training them so that the staff are able to deliver authentic and lasting inspiration.
The Point of Sale is where direct contact arises between the product and the consumer. Sales promotions can stimulate impulse purchases and actively support the sale of products.
Attention for brand and product
The Point of Interest represents critical platforms and environments for generating brand and product awareness among particular target groups:
The mobile type of marketing
Enhance the recognition of your products and the awareness of your brands, tap into new customer groups and present your new products by travelling from city to city:
Event with market character
Present yourself to current and potential customers and consumers with perfectly placed products:
Our expertise as a promotions agency comprises campaigns at a wide range of locations with a variety of measures.
It is important to remember, though, that no two promotional campaigns are alike.
Depending on the environment and format, not only will the appropriate concepts have to be developed, but legal requirements must also be taken into account.
Tasting campaigns, for instance, have to meet certain hygiene standards. We'd be happy to advise you on this!
Efficiency and sales boosts made easy.
Use promotions to persuade your customers to make specific purchases.
How do you convince the consumer of your product?
Give your target group the opportunity to engage with your product.
Would you like a sample?
Try before you buy!
Let the quality of the product speak for itself.
Ensure attention F2F.
Increase awareness of your brand and keep customers coming back.
Our expertise is in designing and planning the content and organisation of the campaign in line with your objectives so that it achieves the greatest possible success. Together we will define what this success consists of when planning the campaign and tailor our monitoring and reporting accordingly. That enables us to guarantee valid measurement of the success of all campaigns and measures.