Clients
Where WOWing happens
On September 12, Berlin’s Center became the ultimate hotspot for Borderlands fans –and we made this live experience happen!
For 2K Games, we brought the Order is Overrated campaign out of the digital space and straight into reality. For visitors, that meant diving headfirst into the world of Borderlands 4 –live and up close.
From the moment you stepped inside, it was clear: something big was happening. Germany’s largest 3D LED OOH display, right in the center, showcased the release in an unmistakable way and became a real eye-catcher for everyone. Add to that authentic cosplay walking acts, high-energy promoters, and an atmosphere buzzing with true Vault Hunter vibes.
Fans had plenty to enjoy:spinning the prize wheel, striking a pose at the photo point, and grabbing exclusive Borderlands goodies. Hands-on stations and merch made the experience complete.
Our mission was simple: activate the community and turn the release into an unforgettable event. With emotion, interaction, and spectacular staging, we proved how powerful the connection between brand and fans can be when you celebrate it together.
Clients
Where WOWing happens