Agency

The WOWing Spirit

Inspiration is our calling

WOWing – the art of inspiring. Creating that one magical moment that makes the difference.

In an increasingly digital world, we believe all the more in the power of real encounters. Wherever brands, people and products come together, we ensure that the encounter is a special one.

Especially impressive. Especially moving. Especially efficient. Whatever the goal you are pursuing.

We create the WOWing effect that turns contacts into brand fans through

impressive orchestration
lasting activation
intelligent evaluation

We offer expertise gained over 40 years of experience – as a successor to the former TRO Deutschland, WOWing is the answer to the complex demands of our time.

WOWing is faster, better and more effective when it comes to successful concepts for the presentation of your product or brand at the POS or POI.

What sort of "WOW" are you looking for?

Team

WOWing Faces

Meet the team

Our team players are as different as the projects we work on. After all, only those who see things from different perspectives can grasp the whole.

Armin Kröll

Specialist for: Creative ideas
Biggest WOW moment: When my wife said "yes"

Nicole Florschütz

Specialist for: Events, Trade fairs, Conferences, Congresses, Incentives
Biggest WOW moment: When I organised a flight and full programme for 100 people for the Champions Leage final within a week and we then watched it live at Wembley Stadium

Moritz Stanzel

Specialist for: ProjectWOWagement
Biggest WOW moment: The first time I walked through Venice Beach

Irina Seip

Specialist for: Hotel-whispering
Biggest WOW moment: Getting surprised by my sister when she returned from Australia after three years of absence

Fabian Wohlrab

Specialist for: Feel-Good-Management
Biggest WOW moment: When I won our Office-Bowling tournament

Zrinka Schaefer

Specialist for: Talent-Scouting
Biggest WOW moment: My daughters' first cries & when the Croatians "nearly" won the world cup

Johann-Hinrich Nagel

Specialist for: Generalist
Biggest WOW moment: The moment I saw my wife for the first time

Jannik Bucher

Specialist for: Reportings made to measure
Biggest WOW moment: Spontaneously travelling through Germany for a video shoot

Sibel Blaßdörfer

Specialist for: Allrounder
Biggest WOW moment: When I woke up from the general anesthesia and thought
"Wow, so this is what good sleep feels like"

Sebastian Guba

Specialist for: Playing the right cards
Biggest WOW moment: My first bungee jump

Aylin Esmeray

Specialist for: POS experience
Biggest WOW moment: When I was left behind in a tree in the climbing forest during a thunderstorm.
In the middle of the storm and soaked through.

Gandalf

Specialist for: Office-safety
Biggest WOOF moment: Potatoes with hollandaise sauce

CSR

Taking responsibility

Corporate Social Responsibility

WOWing is part of the world's largest and most important initiative for responsible corporate governance:
UN Global Compact

That means we stand for the protection of international human rights, the elimination of discrimination and greater awareness of the environment.

WOWing is among the TOP 4% of all companies audited by EcoVadis within a sector!

Since 2018 we were awarded silver ratings in the environmental responsibility, labour conditions & human rights, fair business practices and sustainable procurement strategy categories.

History

Know-how trough experience

Where WOWing comes from

While our name may be new, our experience and history stretch back a long way. It goes without saying that we use the expertise gained over many years and across many projects in WOWing Experience GmbH, too. Not only in the form of knowledge, but especially through our staff.

1982 PPD Marketing Services GmbH, one of the first sales promotion agencies in Germany, is founded
2000 It is taken over and renamed CPM Germany GmbH
2011 TRO Deutschland GmbH (Experiential) is spun off as the German office of the international TRO network
2017 The CPM Germany GmbH group is acquired by Johann-Hinrich Nagel and all Experiential and PoS promotion activities are bundled in TRO Deutschland GmbH
2019 TRO Deutschland GmbH is renamed WOWing Experience GmbH