For the launch of the Summit 3 Smartwatch, we created a unique, attention-grabbing, and immersive retail experience that boosted brand awareness and made the product features truly tangible. Right on the Champs-Élysées, passersby could explore the innovative technology of the watch –even outside regular store hours.
From the very first glance, an oversized, fully functional replica of the Summit 3 captured attention. Curious visitors could scan a QR code in the storefront to interact with the watch, explore features, and even book consultation appointments, all directly from their smartphone.
Our goal was clear: to design a visually striking concept that delivers real value. A solution that makes the brand tangible and showcases the product benefits in an engaging way, regardless of time of day or store access. The installation was built to remain accessible after closing hours, offering a continuous digital brand experience. For visitors, this meant discovering, interacting, and experiencing the brand in a completely new way. This is how retail experience is done!
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