Category: POI
Published on 25.03.2020
WOWing-Article in Markenartikel Magazine: Be where the customer is
Many brands seek to profit from the glitz and glamour of major sporting events and their stars. They're not sold in the stadium, though, but in retail stores. How can the brand values be communicated there? The example of Nike shows that experiencing a brand and product live and in colour promotes an emotional bond.
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