Category: Erlebnismarketing
Published on 25.03.2020
WOWing-Article in Markenartikel Magazine: Be where the customer is
Many brands seek to profit from the glitz and glamour of major sporting events and their stars. They're not sold in the stadium, though, but in retail stores. How can the brand values be communicated there? The example of Nike shows that experiencing a brand and product live and in colour promotes an emotional bond.
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Published on 05.11.2019
Our W&V guest article - 5 reasons for Customer Experience
Customer experience is often just two-dimensional. But brands can also be brought tangibly and directly to life – precisely where the purchase decision is made. Experiential marketing can be the key here.
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