Category: Salestraining

Published on 25.03.2020

Many brands seek to profit from the glitz and glamour of major sporting events and their stars. They're not sold in the stadium, though, but in retail stores. How can the brand values be communicated there? The example of Nike shows that experiencing a brand and product live and in colour promotes an emotional bond.

Published on 21.11.2019

e-Commerce is capturing an increasing share of the market. Now more than ever, high street shops have to attract customers with their USPs: advice, service and the shopping experience. 

Published on 31.10.2019

Classic sales training and product training are no longer effective these days. They are innovative training concepts that create an emotional bond between the salesperson and the product or brand - and develop sales personnel into loyal brand friends in the long term.

Published on 11.06.2019

WOWing Experience GmbH received the German Brand Award 2019 in the category "Excellence in Brand Strategy & Creation" for its "Google Pixel 2 - Retail Training Cube for the market launch of the Google smartphones Pixel 2 and Pixel 2 XL.