WOWing » Agency for Events und Live Marketing

The Experience Agency

WOWing – the art of inspiring.
We translate brand and product messages into emotional experiences to ensure lasting inspiration in your customers.



Inspirational Easter Playlist

Published on 12.04.2021

Inspirational Easter Playlist

he most intimate thing anyone can share these days is their playlist. As the saying (almost) goes: "Show me your playlist and I'll tell you who you are."

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Christmas appeal 2020

Published on 02.12.2020

Christmas appeal 2020

2020 was a particularly difficult year. We as a society have faced unprecedented challenges from the coronavirus pandemic. Not only have businesses and various industries suffered – so, too, have individuals and our community.

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WOWing-Article in Markenartikel Magazine: Be where the customer is

Published on 25.03.2020

WOWing-Article in Markenartikel Magazine: Be where the customer is

Many brands seek to profit from the glitz and glamour of major sporting events and their stars. They're not sold in the stadium, though, but in retail stores. How can the brand values be communicated there? The example of Nike shows that experiencing a brand and product live and in colour promotes an emotional bond.

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Experience is our expertise!

Trend-setting possibilities in POS activation

Although the current situation makes a POS appeal more difficult, and occasionally virtually impossible, where there's a will there's also a way. And sometimes even a shortcut.

As an agency for experiential marketing and sales activation, we have set ourselves the goal of combining both and seeing the challenge as an opportunity by constantly finding innovative ways of making it possible to experience brands or products – whether in digital or analogue form. Or, ideally, both.

Our learnings & forward-looking approaches to the problems of successful POS activation in times of crisis and after - are set out in our white paper:

>>Trend-setting possibilities in POS activation<<




Where WOWing happens

Our services


Our event concepts use emotional experiences to generate a lasting bond between people and your brand.


As experts in successful sales promotion, we know what you need at the POS & POI in order to market your product or brand successfully.

Pop-up format

We develop creative pop-up concepts to guarantee a unique selling experience and lasting brand experience for your customers.

Sales trainings

We are your specialist for sales training – our innovative concepts will turn your sales staff into brand and product fans.




Nothing creates more enthusiasm than ideas developed together.



Let's go LIVE

We bring brands and products to life - whether at the POS or as part of an evening event.



Let's get BETTER

Innovative reporting systems enable us to monitor all campaigns from beginning to end, helping us to identify potential for optimisation.



Hall of Wow



We are WOWing.

In an increasingly digital and technological world, we believe firmly in the power of real encounters.