How do you bring the taste of Bermuda to Germany? That was the challenge facing our client BACARDÍ ahead of the launch of its new Original BACARDÍ Mojito product.
Following the conception, planning and 10-week campaign of the BACARDÍ Mojito sales and tasting promotion, the 8 new teams – each consisting of 2 brand ambassadors – we recruited and put together caused a surge of excitement for the product in 115 clubs and bars.
Launch an activation campaign for a comprehensive sales and tasting promotion of the Original BACARDÍ Mojito in selected clubs and bars across Germany.
Conception and consulting, recruitment of suitable brand ambassadors with barkeeping know-how, complete operational implementation and control
10 Week Promotion Period
115 Bars & Clubs throughout Germany
8 Teams with 2 Brand Ambassadors each
Where WOWing happens