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Inspirational Easter Playlist

Published on 12.04.2021

Inspirational Easter Playlist

he most intimate thing anyone can share these days is their playlist. As the saying (almost) goes: "Show me your playlist and I'll tell you who you are."

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Commentary in HORIZONT: How POS activation can succeed even in times of Corona

Published on 03.02.2021

Commentary in HORIZONT: How POS activation can succeed even in times of Corona

The Covid 19 pandemic took everyone by surprise. Stationary retail was hit very differently by the situation. Planning uncertainty largely paralyzed the otherwise agile retail marketing during the pandemic.

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Christmas appeal 2020

Published on 02.12.2020

Christmas appeal 2020

2020 was a particularly difficult year. We as a society have faced unprecedented challenges from the coronavirus pandemic. Not only have businesses and various industries suffered – so, too, have individuals and our community.

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Guest article Getränkezeitung: Opportunities for Hard Seltzer in the German beverage market

Published on 23.09.2020

Guest article Getränkezeitung: Opportunities for Hard Seltzer in the German beverage market

Our guest article in Getränkezeitung magazine: Hard seltzer – Does the alcoholic sparkling water also have a chance in Germany?Hard seltzer is the new on-trend beverage from the US.

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WOWing-Article in Markenartikel Magazine: Be where the customer is

Published on 25.03.2020

WOWing-Article in Markenartikel Magazine: Be where the customer is

Many brands seek to profit from the glitz and glamour of major sporting events and their stars. They're not sold in the stadium, though, but in retail stores. How can the brand values be communicated there? The example of Nike shows that experiencing a brand and product live and in colour promotes an emotional bond.

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WOWing Christmas campaign

Published on 09.12.2019

WOWing Christmas campaign

Our Christmas campaign – All in a good cause  Christmas is so wonderful because you can give pleasure to others.

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