Clients
Where WOWing happens
We designed an exclusive European roadshow for our client, French luxury goods group Kering, which sells glasses, including (since 2017) glasses on licence from Cartier, with a view to strengthening sales of its new premium line.
The aim was to create a stylish atmosphere commensurate with a luxury brand in order to enable exclusive product presentations and sales discussions for selected customers and opticians.
Umsetzung:
In order to offer prospective customers a very special experience, an exclusive roadshow was held in the six European metropolises of Munich, Rome, Milan, Cannes, London and Amsterdam, in keeping with the spirit of the luxury company Kering.
A Cartier world equipped with design furniture was created in locations such as castles, villas, art auction houses and the like with a love of perfection and detail befitting the high standards of the brand.
The setting toured from city to city through Europe while complying with the strictest CI-regulations.
Service:
Planning and organisation: locations, structures, Europe-wide coordination, event realisation, on-site support
Facts
Exklusive Roadshow
6 europäische Metropolen
3 Eventtage je Einsatzort
(u.a. im Kunstauktionshaus München)
Clients
Where WOWing happens