The Google Pixel 2 – Retail Training Cube takes what is known as a "gamification approach" to product training in the retail sector. In what is a very hard-fought smartphone market, the client sought a special training tool that would allow the Google Pixel 2 smartphone to be presented to retail staff in a unique way. This led to the development of the Google Pixel 2 - Retail Training Cube in order to communicate and demonstrate the USPs of the product so that they linger longer in the memory.
We won the German Brand Award in the "Excellence in Brand Strategy and Creation" category for this brilliant project. The prize honours the most innovative brands and sustainable brand communication and is awarded each year by the German Design Council.
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