WOWing » Nescafé Dolce Gusto Pop-up Store
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NESCAFÉ® Dolce Gusto® 

Pop-up Store Concept

For NESCAFÉ® Dolce Gusto® WOWing developed and ran a brand experience world in the form of a temporary store concept in which consumers felt comfortable and were able to enjoy the taste with all their senses in a relaxed atmosphere.

Two NESCAFÉ®-Dolce Gusto® pop-up stores were opened in Frankfurt and Cologne in 2 years.

 

 

Task: 

Design a pop-up store concept and handle the entire full-service management, from development of the idea through implementation to follow-up.

 

Service:

Conception, design and production, set-up, location scouting, recruitment, new technologies

 

Facts

2 Cities
71 Days
Team of 20

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