For NESCAFÉ® Dolce Gusto® WOWing developed and ran a brand experience world in the form of a temporary store concept in which consumers felt comfortable and were able to enjoy the taste with all their senses in a relaxed atmosphere.
Two NESCAFÉ®-Dolce Gusto® pop-up stores were opened in Frankfurt and Cologne in 2 years.
Design a pop-up store concept and handle the entire full-service management, from development of the idea through implementation to follow-up.
Conception, design and production, set-up, location scouting, recruitment, new technologies
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